How to Simplify Your Business Online With ‘No Code’5 min read

Why you should stop learning how to code (leave that to your kids) and start creating with 'no code' instead.
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Photo by Emma Dau (Unsplash)
Photo by Emma Dau (Unsplash)

I remember the sickening feeling.

In 2018, my team and I were in the middle of building 64 custom membership websites for a client.

It wasn’t going well.

I had taken on the project thinking that we would have full control over the process of delivering an insane number of sites within 4 months.

An impossible task but we were up for the challenge.

Yet when we finally began the project, mapping out the design framework, technologies and custom code that all sites would run on, I knew right then that we were going to have trouble.

And as the weeks wore on, sure enough, I could see that our approach to building these sites was flawed at its core.

A couple of months into the project, we started delivering our first sites to their owners. And while we basked in the glowing reviews, I remember thinking the euphoria wasn’t going to last long.

Because we were not going to be able to support them moving forward.

After all, before our project ever began, our main client stipulated in writing that we were not allowed to support their customers — the membership site owners we were building for.

Our client, who had been taken advantage of by people in the past, wanted a “non-poaching” agreement.

So I signed it.

Everything after that moment started to unravel.

We couldn’t deliver the sites fast enough.

We couldn’t support the very business owners we were trying to help.

We didn’t have complete control over the process.

And to make matters worse, in the middle of all this, we ran a major product launch for the client, agreeing to a revenue share, in exchange for bumping them up to “influencer” status.

The result? They had the biggest sales haul in their company’s history.

Yet when it came time to pay, they baulked, refusing to share a dime.

As for us, we knew that going the legal route would sink both our companies.

Yes, we probably would have “won” but at what cost?

Looking back on the whole experience, it’s easy to cast blame on our client, who became untenable to work with.

Because after working with hundreds of clients over the years, this one was my first ‘bad apple’.

Now, I pride myself on being able to work with anyone.

Because every person on the planet matters.

And every person has unique value that only they can share with the world.

So my first bad client was about as stressful an experience as it gets, which is why it was even easier for me to tell myself everything was their fault.

Here’s the problem, though…

I was wrong.


As a business owner, you share 100% of the credit when things go well. But when things go south, you own 100% of the blame.

Simply put, the entire ordeal was my fault because I could have prevented it.

After getting my head straight (taking full ownership of the situation), I was able to identify and diagnose the real problem: My approach.

It was then I realized that if we had built our membership websites with NO CODE, we would have been able to avoid a really bad experience.

That’s when my entire approach to building, growing and scaling anything online changed completely.

Since then, I have created digital products and services — including advanced websites like memberships, e-commerce stores, online academies and more — almost exclusively with no code.

The result?

My clients and customers could not be happier!

How do you use ‘no code’ tools to simplify your business online?

The ‘no code’ movement has grown significantly over the past couple years (thanks to COVID).

Because when you’re a business owner, you don’t have time to learn a new language.

Of course, if you do, power to you… You’ve achieved time freedom!

For everyone else like myself, we don’t yet have the luxury of spending a year learning how to code.

(On a side note, don’t listen to anyone trying to sell you on learning how to code in less than a year. Sure, you might learn the basics. But learning how to code effectively? Well, that takes years. And it’s kind of an insult to engineers everywhere to insinuate otherwise. But I digress…)

So, why has the ‘no code’ movement taken off? And how can you use ‘no code’ tools to simply your business?

I’ll answer this below, but first, you might be wondering, “What exactly is ‘no code’?”

Great question!

‘No code’ does not mean the absence of code within a web or mobile application. It just means YOU don’t need to know code or write code at all.

Now, I could share hundreds of no-code tools with you, but I don’t want to bore you.

After all, someone somewhere has probably compiled a list of the “Top 1001 No-Code Tools”. If you’re interested, Google it.

What I do want to share is ‘how to’ simplify your business online with no-code tools…

While you can search for a plethora of no-code tools, all you really need are the 1 or 2 that will solve a major pain for you right now.

So, first, what is your #1 challenge when it comes to spending way too much time or money on your business?

Is it that you’re still doing payroll manually?

Try Gusto.

Or do you need a better website?

Try Elementor.

Want to make sure that when someone signs up for your newsletter they’re also added to your CRM and to Google Sheets?

Connect them with Zapier.

Need to simplify your spreadsheets and be able to manage your projects a little bit better?

Try Airtable or Asana.

Of course, the best part is that you can Google your problem…

…something like: “How to connect Mailchimp with Google Sheets using no code”.

And that’s really it.

Start small.

Begin by identifying the #1 thing that’s taking up too much of your time or money.

Google “how to” fix it with “no code” and soon you’ll be good to go!

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